When a business does not understand the definition of key account management, their upcoming success is hampered from the beginning. Account management skills are needed, but without any sales skills for implementation, your efforts will never reach fruition. Without key account management skills, you can’t create an effective account plan or strategy, won’t be able to set the best team together , and won’t have the capability to work with B2B clients in the long run to increase the existing strength of business relationships .
How to start building long-term key account management and sales skills is the subject matter for another piece, organizing your sales team to completely focus your business on those accounts that reflect a great number of your total sales volume will allow you to grow your key accounts. (more…)